01 / SELL
CLUB SHOP.
ONLINE. MATCHDAY.
A compact, accessible piece of club merchandise for supporters, families and gifting.
Feverpitch × Bradford City AFC
BANTAMS PRIDE.
TWO DICE.
EVERYWHERE.
Take Bradford City AFC beyond the pitch. A pocket-sized game in your colours, keeping supporters connected wherever they play.
Two dice. Endless drama.Bradford City AFC edition · illustrative packaging
BANTAMS PRIDEColours and badge on the box
FROM £3.19Per game at 25,000 units · ex VAT
1,000 MIN.Minimum club order · ages 5+
The beautiful game. In their pocket.
More than matchday
THE WHISTLE GOES.
THE CONNECTION
KEEPS GOING.
Bradford City AFC means something to its supporters. Put that identity into a game they can share with friends, family and fellow fans.
01
At home. Still part of the club.
Family rivalries, kitchen-table goals and the bantams colours at the centre of it all.
02
Away days. The journey is part of the game.
Something small to bring along, share and play before or after the match.
03
Fans everywhere. One shared identity.
A tangible connection for supporters who live far from the ground.
A tool for everyday fan engagement — each game carries Bradford City AFC into another conversation.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
BRADFORD CITY AFC
Claret + amber. Bantams pride, wherever fans play.
THE BANTAMS.IN EVERY GAME.
- Club colours on the retail box
- Bradford City crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative Bradford City AFC edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTube ↗Club merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
£10 ex VAT is £12 including VAT at 20%. Set your own retail price to explore the opportunity.
ORDER COST£4,880£4.88 per game
RETAIL REVENUE£10,000If every game is sold
POTENTIAL GROSS PROFIT£5,120Before your selling costs
51.2%GROSS MARGIN
£5.12 gross profit per game
104.9% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected retail price. All figures exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Price / game | Order cost | Gross profit at £10 / game |
|---|---|---|---|
| 1,000 | £4.88 | £4,880 | £5,120 |
| 2,500 | £4.10 | £10,250 | £14,750 |
| 5,000 | £3.86 | £19,300 | £30,700 |
| 12,500 | £3.48 | £43,500 | £81,500 |
| 25,000 | £3.19 | £79,750 | £170,250 |
Prices exclude VAT. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
A CLUB CONNECTION.
WITH MORE WAYS TO REACH FANS.
CLUB SHOP.
02 / WELCOME
JUNIOR FANS.
MEMBERSHIP PACKS.
Give younger supporters something they can play and share. Put the club at the centre of family time.
03 / SHARE
SPONSOR GIFTS.
FAN REWARDS.
A club-branded giveaway or reward that can travel with fans and keep your identity in play.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
For Bantams supporters, the game can carry more than club colours. A code can unlock a reason to visit the ground, share a memorable experience or engage with a club campaign.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
CITY-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
A STADIUM TOUR.
Connect a game played at home with an experience at the club. A reward that puts fans closer to the place they love.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, the other player kicks off. Keep playing to your agreed time or score. Same football drama. Your own club colours.
Make your club edition happen
BANTAMS PRIDE.
LET’S GET
IT IN PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the Bradford City AFC edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.